Marketing Executive - Corporate Sales

Posted on: 
Thursday, February 22, 2018 - 00:00
Opening: 
Whitefield
Job Position: 
Education: 
Job Description: 
Key areas of responsibility:

Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment to group of hospitals within the city.
Lead the vertical in a particular market & continuously drive excellence in this segment .
 
Main Job Tasks:   

Develop comprehensive marketing plan for the corporate segment in conjunction with Marketing Manager
  • Define the objectives from the corporate and insurance segment, evaluate the business opportunities and translate them to clear-cut working plan
  • Develop clear definition of broad sub-segment within the corporate segment and define approach to drive benefits from each of these sub-segments  
  • Work with Marketing manager to build resource plan and ensure efficient, clearly defined usage for desired benefit

    Marketing to corporate and third party insurers
    • Build database of key corporations and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment 
    • Ensure efficient working system within the hospital for smooth flow of corporate and insurance patients, work with finance, customer care to drive efficient service delivery
    • Drive innovative programs amongst corporations and large institutions to build organization visibility
    • Tie-up with key service providers in pre-insurance business & ensure continuous stream of revenue amongst  set of hospitals in the market.
Insurance business and innovative products
  • Identify opportunities and gap in insurance offering and derive innovative insurance products for co-marketing   with the set of hospitals within the region that will enhance value for all associated stakeholders
  • Develop contacts with direct insurance companies to ensure tight control on price being offered  

    Community Programs
    • Lead the initiative of ‘Community Cards’ within the immediate neighbourhood, drive enrolment and membership
    • Run effective outreach program amongst identified schools .


    Preventive Healthcare
    • Work the plan to drive preventive health-check programs
    • Coordinate with internal consultant identify opportunities of promoting preventive healthcare program
Other responsibilities: 
  • Receivables coordination with finance for corporate tie-ups and TPAs  
  • Internal consultant coordination for health camps and talks amongst corporate organizations
  • Ensure key corporate accounts being served exclusively and tracking mechanism in place   
  • Continuous evaluation and tracking on non performing Corporate
  • One point contact for TPA, Insurance and corporate customers along with Customer care team .
Experience: 
2-4 years
Qualification: 
Key areas of responsibility:

Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment to group of hospitals within the city.
Lead the vertical in a particular market & continuously drive excellence in this segment .
 
Main Job Tasks:   

Develop comprehensive marketing plan for the corporate segment in conjunction with Marketing Manager
  • Define the objectives from the corporate and insurance segment, evaluate the business opportunities and translate them to clear-cut working plan
  • Develop clear definition of broad sub-segment within the corporate segment and define approach to drive benefits from each of these sub-segments  
  • Work with Marketing manager to build resource plan and ensure efficient, clearly defined usage for desired benefit

    Marketing to corporate and third party insurers
    • Build database of key corporations and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment 
    • Ensure efficient working system within the hospital for smooth flow of corporate and insurance patients, work with finance, customer care to drive efficient service delivery
    • Drive innovative programs amongst corporations and large institutions to build organization visibility
    • Tie-up with key service providers in pre-insurance business & ensure continuous stream of revenue amongst  set of hospitals in the market.
Insurance business and innovative products
  • Identify opportunities and gap in insurance offering and derive innovative insurance products for co-marketing   with the set of hospitals within the region that will enhance value for all associated stakeholders
  • Develop contacts with direct insurance companies to ensure tight control on price being offered  

    Community Programs
    • Lead the initiative of ‘Community Cards’ within the immediate neighbourhood, drive enrolment and membership
    • Run effective outreach program amongst identified schools .


    Preventive Healthcare
    • Work the plan to drive preventive health-check programs
    • Coordinate with internal consultant identify opportunities of promoting preventive healthcare program
Other responsibilities: 
  • Receivables coordination with finance for corporate tie-ups and TPAs  
  • Internal consultant coordination for health camps and talks amongst corporate organizations
  • Ensure key corporate accounts being served exclusively and tracking mechanism in place   
  • Continuous evaluation and tracking on non performing Corporate
  • One point contact for TPA, Insurance and corporate customers along with Customer care team .
Department: 
Survey No. 10P & 12P, Ramagondanahal, Varthur Kodi, Whitefield, Bangalore East - 560066
Contact Number:
+91 80 6165 6666 / +91 80 3313 0333